7 Actions for Increasing Trustworthy Brand Value
ARTICLE SUMMARY: Marketing is about creating value, value for customers, for employees, for...
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Tag: BrandValue
The Changing Landscape Of Brand Language
Throughout history times of accelerated change have been accompanied by cries of things “coming to an end.” Before we had solid academic research on the subject, we were told social media would be the death of community and place-based interaction. Academia has found this is not the case as digital networks are reconstructing relationships
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Society Wants More From Brands
We noted earlier this year that across the globe trust in institutions is failing, especially in government and media, with business just being over the water-line.
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Why Evolution is Better Than Revolution in Product Design
Digital products will always need to be redesigned. Styles progress, hardware technologies advance, and development possibilities are ever-increasing. Just in the past year the potential for implementing microinteractions, and processor-intensive animations and graphics, has come along at a fair pace.
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