ARTICLE SUMMARY: What’s the first thing that comes to mind when someone tells you they’re a content designer? If they’re not in the design business, the response is probably, “Oh, that’s nice.” If they are in the business it will be along the same lines, except a little better because they know what you do.
While UX/UI designers might be the rockstars of design, let’s face it—it’s the content designers, the backup band, that make them stand out. Without them, the experience falls short of the mark, the message gets lost, and users are left guessing how to complete a task.
In “The 4 superpowers of a content designer,” Jas Deogan does a deep dive into what a content designer actually does and shows how they bring value to UX/UI design. They bring:
- Empathy
- Clarity
- Collaboration
- Advocacy
Content designers are goal oriented. Their focus is helping users complete tasks by making sure information is clear and consistent, creating a frictionless, seamless experience. These skills are not soft—they are strategic. Their job is to write like a reassuring guide, not a faceless institution.
Jas Deogan is right, ‘be loud, be proud. Content designers, you are not “just” anything. You are not the icing on the UX cake; you are the structure of the sponge.’
This is a great article, well worth reading. Let us know what you think in the comments.
