ARTICLE SUMMARY: Brand Positioning was introduced in 1969 and became one of the most valued marketing strategies to date.

Brand positioning is a strategic process that involves defining and communicating a brand’s unique identity, attributes, and value proposition in a way that differentiates it from competitors and resonates with the target audience.

The Fundamentals Of Brand Positioning” by Derrick Daye give you a good look at what brand positioning is and how to achieve it, topics covered are

  • Focus On The Consumer’s mind
  • The Power Of Simplicity
  • Positioning Requires More

Brand positioning is the foundation upon which all brand communication and marketing efforts are built. Effective brand positioning helps a brand occupy a distinct and favorable place in the minds of consumers.

We need to remember that effective brand positioning is not just about what you say your brand is, but also about how consumers perceive it. It’s a delicate balance between crafting a compelling narrative and ensuring that consumers genuinely connect with your brand’s promise and offerings.

This is a great article well worth reading.

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