ARTICLE SUMMERY: Psychographics is one of the more important tools used in marketing that a graphic designer should be aware of while designing for consumer based clients.

Using Psychographics to Improve Marketing Techniques” is an introduction to Psychographics by Will Morris that helps us understand Psychographics is and how to improve your marketing.

Steps in how to use Psychographics include,

  • Gather Psychographic Data Through Analytics and Interviews
  • Segmenting Your Data and Create Psychographic Profiles
  • Use Your Profiles to Develop Targeted Marketing Campaigns

Will Morris concludes his article by stating “The better you understand your audience, the stronger your marketing campaigns will be. With psychographic profiling, you can discover essential information about what your customers think, what drives them, and more.”

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