ARTICLE SUMMARY: We know when it comes to design color is one of the top most concerns in design, and for good reason.

Color attracts the eye of potential clients and helps to hold the viewers attention, the goal of every designer.

There is a science to color that once you understand it you realize there’s more to it than pretty landscapes and type that stands out. There is a power to it when used correctly.

Why Color Matters” by Jill Morton tells us how substantial research shows why color matters and how color plays a pivotal role in all our visual experiences. Some of the areas looked at are

  • Color and Brand Identity
  • Color Attracts Attention
  • Color Increases Memory

The above list is just the start.

Research shows that customers make a snap judgment of a product within 90 seconds of the first glance, and 62% and 90% of their opinion is solely based on color. That’s how powerful the psychology of color is.

Vision is the primary source for all our experiences. (Current marketing research has reported that approximately 80% of what we assimilate through the senses, is visual.)

This is another facet of design that you can never learn enough of and another great article for new and seasoned designers alike.

Let us know what you think in the comments.