ARTICLE SUMMERY: Ultimately your brand is a tool you use to communicate to the world who you are, what you do, what services you provide, your products and what causes you support.

101 Useful Tools, Resources, and Tips to Build a Brand Identity” is a resource by Katy French that is a soup to nuts resource to help the designer build a brand that people will take notice of, respond to, and interact with.

This article was organized by category and gives you step by step help to make finding whatever information you need to build your brand easy to find. Some of topics listed in this article include

  • Brand Identity Inspiration & Publications
  • Brand Name
  • Brand Personality & Voice
  • Logo Design

As designers, the more tools we acquire the better job we can do for ourselves and out clients. The creative challenge to building a strong brand identity can be made easier by using the tools that Katy French has provided for us.

Let us know what you think in the comments.