ARTICLE SUMMERY: “3 METHODS TO INFLUENCE AND CHANGE USERS’ BEHAVIOR” by Adam Fard looks into the behavioral science behind what influences the visitors to your website and how to direct them to the choices you would like them to make.

To examine how the methods of influence works he explores The Fogg Behavior Model by Dr. B.J. Fogg, a behavior scientist, and how to use “The Science of Motivation” to achieve the desired affect from the visitors to your website.

Some of the suggestions to influence and change users’ behavior are

  • Focus on Consistency
  • Play With Scarcity
  • Use the Goldilocks Effect

As Adam Fard says “Influencing and changing users’ behavior is a huge undertaking. However, following these three methods can make the process much easier and the rewards all the sweeter.

Let us know what you think in the comments.