ARTICLE SUMMARY: When designing anything your first concern should be the visual design and the psychology behind it. Online first impressions could mean the difference between sale and no sale or gaining or losing a new client.

Kelley Gordon has written “5 PRINCIPLES OF VISUAL DESIGN IN UX” to help us understand these principles and how to use them to create an appealing design that will hold the attention of your target audience.

  1. Scale
  2. Visual hierarchy
  3. Balance
  4. Contrast
  5. Gestalt

Graphics that follow these principles not only create well rounded visuals but can also drive engagement and increase usability, and as designers that is our goal.

Whether a seasoned designer or just starting our careers these principles should be reviewed every so often just to help keep us on our toes and help us deliver the best possible results for us and our clients. Let us know what you think in the comments.