ARTICLE SUMMARY: 2023 was a tough year for consumers and as a result it is one of the major reasons several big name brands did not survive.

Brand evolution in a changing world is a dynamic process that involves adapting to shifts in the market, consumer behavior, and societal trends.

In his article7 Keys To Brand EvolutionLarry Light tells us how to keep your brand alive and survive the challenging times to come. Some of his suggestions include

  • Knowing Your Market
  • Satisfy Contradictory Needs
  • Create A Brand/Value Strategy

The goal of these principles is to strike a balance between preserving the core identity of your brand and evolving to meet the changing demands of the world.

Brand evolution is an ongoing process, not a one-time event. Designers need to regularly reassess their brand strategy, stay agile, and be prepared to adapt to the ever-changing business landscape.

2024 is going to be just as challenging as 2023, using these evergreen principles will help you build and maintain a powerful brand-business and face the coming year with confidence.

In times like these this article is well worth a read,

Let us know what you think in the comments.