ARTICLE SUMMARY: If it’s one thing we have learned from COVID-19 it is that people want connections. Connections to other people, connections to places, and connections to things. 

The goal in branding is to create an emotional attachment to a product or service in an effort to foster brand loyalty that leads to repeat business.

There is a lot to achieving this goal and “A GUIDE TO EFFECTIVE EMOTIONAL DESIGN” will help guide you through the process. In great detail it will go into

  • What is effective emotional design?
  • How to build an emotional connection by factoring in the ‘wow-experience’
  • Explain the three pillars (features) to emotional design

As Don Norman, The Grand Old Man of User Experience says, “Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions.” 

Human emotions are strong and as designers it is in our best interest to learn how to use emotions to our advantage for us and our clients. 

Let us know what you think in the comments.