ARTICLE SUMMERY: As the internet becomes more crowded and peoples attitudes about life change we see more and more people looking for authenticity in their life. People are looking for brands that are more in tune with their life style, their beliefs and their values and are not shy about supporting those brands.
“AUTHENTICITY IN MARKETING: WHY DOES IT MATTER?” by Haley Walden helps us understand the importance of authentic design by discussing
- What Does It Mean to Practice Authenticity in Marketing?
- Leveraging Authenticity to Stand Out
- How to Make Your Brand Voice Authentic
- Maintaining Audience Trust Through Authenticity
As designers Haley Walden reminds us how powerful designing for authenticity can be in forging genuine connections and building trust between you, you’re clients and the target audience.
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