Author: Joe Senior

Solving the accessibility palette riddle

Posted by Joe Senior | Jul 28, 2023 | Accessibility, Color Theory, Design, Design Accessibility, Design Strategy, Graphic Design, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: Biologically, we are unique individuals, identifiable by our fingerprints, DNA,...

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Your intuition could be your design hypothesis

Posted by Joe Senior | Jul 17, 2023 | Creativity, Design, DesignPsychology, Graphic Design, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: How many tines have you said, “my gut tells me to”, and acted on...

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The Psychology of Color in Marketing and Branding

Posted by Joe Senior | Jul 11, 2023 | Branding, BrandPsychology, Color Theory, Creativity, Design, Design History, Design Strategy, DesignPsychology, DesignReference, Graphic Design, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: When it comes to color and branding color is up there as one of the top...

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Help your customer navigate change

Posted by Joe Senior | Jun 22, 2023 | Design, Design Strategy, DesignPsychology, Web Design |

ARTICLE SUMMARY: Henry Rollins once said “Change is hard, but change is good.” So true...

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The Law of Readability: Designing for Typography

Posted by Joe Senior | Jun 19, 2023 | Design, Design History, DesignReference, DesignResource, Resource, Typography, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: No matter where you’re going or what you’re doing you are surrounded...

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