Author: Rebekah Freeman

No, AI user research is not “better than nothing”—it’s much worse

Posted by Rebekah Freeman | Jul 1, 2024 | Artificial Intelligence, Creativity, Design, Design Strategy, Design Thinking, Machine Learning, Tech, User Interface and Experience Design, Web Design |

ARTICLE SUMMERY: It appears Artificial Intelligence has gained a foothold in UX design and...

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Reducing cognitive overload: designing for human cognition

Posted by Rebekah Freeman | Jun 14, 2024 | Design, Design Strategy, Design Thinking, DesignPsychology, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: The old saying goes “too much information is no good”. In this...

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The ultimate AI research methodology each product designer should know

Posted by Rebekah Freeman | May 30, 2024 | Artificial Intelligence, Design, Design Strategy, Design Thinking, DesignReference, DesignResource, Development, Machine Learning, PersonalDevelopment, Uncategorized, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: As Artificial Intelligence advances it can be a little overwhelming and...

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13 Design Mistakes That Are Killing Your Conversions

Posted by Rebekah Freeman | May 3, 2024 | Analytics, Design, Design Strategy, DesignReference, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: A web business can live or die on their conversions. Conversions in design are...

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How the meaning of colour varies per culture

Posted by Rebekah Freeman | May 1, 2024 | Advertising, Branding, Color Theory, Creativity, Design, Design Strategy, Design Thinking, DesignPsychology, Graphic Design, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: The effects of color on the population at large is not lost on designers. Colors...

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