Author: Siobhan Ford

Branding is Expecting; Marketing is Parenting

Posted by Siobhan Ford | Nov 11, 2022 | Brand Strategy, Branding, BrandPsychology, Design, DesignPsychology, DesignResource, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: While designers are basically in the business of communicating there are times...

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What most UX designers get wrong about empathy

Posted by Siobhan Ford | Nov 7, 2022 | Design, Design Thinking, DesignPsychology, Marketing, Resource, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: There is a lot involved in design thinking. The number one concern that is talked...

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THE BASICS OF BRANDING

Posted by Siobhan Ford | Oct 26, 2022 | Brand Strategy, Branding, BrandPsychology, Design, Web Design |

ARTICLE SUMMARY: You start a business and it is starting to take off. You wonder if it’s...

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Your Behavior Shapes Your Brand, Which Shapes Your Behavior

Posted by Siobhan Ford | Oct 25, 2022 | Brand Strategy, Branding, Design, DesignResource, Graphic Design, Inspiration, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: When you talk to non-designers about brands what they probably think you’re...

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Making Digital Products More Sustainable

Posted by Siobhan Ford | Oct 10, 2022 | Design, DesignReference, DesignResource, Resource, Tech, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: As the world is leaning more and more on green technology we hear more and more...

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