Author: Siobhan Ford

How To Solve The Right Problems

Posted by Siobhan Ford | Sep 7, 2022 | Design, DesignPsychology, DesignResource, Development, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: I’ve said it before and I’ll say it again, designers are problem...

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Are you measuring customer value?

Posted by Siobhan Ford | Aug 8, 2022 | Analytics, Design, DesignPsychology, DesignResource, Marketing, Resource, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: A lot has been said lately about customer value and how important it is to be...

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The Psychology of Design: 15 Principles Every UI/UX Designer Should Know

Posted by Siobhan Ford | Jul 29, 2022 | Creativity, Design, DesignPsychology, Resource, Web Design |

ARTICLE SUMMARY: As designers we look at the world a little differently than most people. We look...

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The Role Of Empathy In User Research and Interaction Design

Posted by Siobhan Ford | Jul 20, 2022 | Design, DesignPsychology, Inspiration, Marketing, Resource, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: There are benefits to designing with empathy in mind. It dramatically increases...

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Stealing like an artist — design heuristics in creative ideation

Posted by Siobhan Ford | Jul 7, 2022 | Creativity, Design, DesignPsychology, Inspiration, Resource, User Interface and Experience Design |

ARTICLE SUMMARY: How many of us one day wake up and all of a sudden out of nowhere we are facing...

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