Author: Siobhan Ford

3 Drivers Of Brand Choice

Posted by Siobhan Ford | May 18, 2022 | Brand Strategy, Branding, BrandPsychology, DesignPsychology, Marketing |

ARTICLE SUMMARY: Consumers look to purchase products and brands that are relevant to their needs....

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Better Design with UX Rules, and Psychological Research You Need to Know

Posted by Siobhan Ford | May 6, 2022 | Design, DesignPsychology, Development, Marketing, Resource, Web Design |

ARTICLE SUMMARY: When it comes to designing for UX (user experience) there is more to it than...

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Why Focus And Unfocus Are Vital For Creativity

Posted by Siobhan Ford | Apr 29, 2022 | Creativity, Design, DesignPsychology, Fine Art, Graphic Design, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SuMMARY: When it comes to creativity ambiguity can be a two edged sword, knowing how to...

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Enhancing meaning through strong visual imagery

Posted by Siobhan Ford | Apr 26, 2022 | Design, DesignPsychology, Resource, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: Design is more than just making something look good, it’s about enhancing...

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7 Actions for Increasing Trustworthy Brand Value

Posted by Siobhan Ford | Apr 20, 2022 | Advertising, Analytics, Branding, BrandPsychology, DesignPsychology, Marketing |

ARTICLE SUMMARY: Marketing is about creating value, value for customers, for employees, for...

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