ARTICLE SUMMARY: It’s a tough business environment out there. Eight out of ten businesses fail every year, but not for the reasons you may think.

A large amount of small and medium business owners feel that the deck is stacked against them. They hold off on marketing or branding not realizing the disadvantage it puts on them in the global marketplace.

Brand Strategy For Small Business” by Patrick Hanlon has a strategy to help small business owners realize and take advantage of the opportunities available to them to help them succeed. Some of that strategy involve

  • First, create the vision of what you want to become
  • What is your product’s reason for being?
  • Follow the leader

As an inspiration it’s good to look at today’s legendary companies and their humble beginnings, Apple started in a garage. Nike started from the trunk of founder Phil Knight’s car, Daniel Ek dropped out of college before he started Spotify, Samsung started out as a convenience store.

Patrick Hanlon tells us “The best time to start thinking about your brand is as early as possible. Start now. Within a few weeks or months you, too, might feel the bulge of success and will need new hires.”

This is a great article for new and seasoned designers alike, Let us know what you think in the comments.