ARTICLE SUMMARY: When it comes to design there’s a lot to think about, a lot to take into consideration and a lot that is taken for granted.

As designers, our goal has always been to create products that are not only visually appealing but also resonate deeply with the user. To do that we need to understand what’s happening under the surface, how is our brain wired.

Designing With The Brain In Mind” by Martina Sartor looks at the connections between neuroscience and design aesthetics and its link to design. In this article Martina gives you

  • An overview of the intersection of brain science and aesthetics
  • How our brain processes beauty: unearthing the neurological pathways of aesthetic appreciation
  • The role of symmetry and balance: understanding our innate preference for harmony and proportion in design

As designers, learning how the brain processes beauty, and examining the implications of color, symmetry, balance, and shapes can only enhance and help us to create more engaging, intuitive, and aesthetically pleasing design experiences for us and our clients.

.This is a great article that offers a blueprint for crafting user experiences that go beyond surface-level engagement, touching on the innate preferences that are ingrained in our neural circuitry.

This article is a long read, so, grab a cup of coffee, enjoy, and let us know what you think in the comments.