ARTICLE SUMMARY: When it comes to design and branding, color and how you use it can make the difference between a good website and an outstanding website that will catch and hold the attention of your target audience.

Creating a color palette for your design systems involves thoughtful consideration of various factors to ensure consistency and cohesion across your designs.

How to create a color palette for design systems” by Alex is a soup to nuts guide to creating a color palette that will help you achieve your design goals. In this article Alex talks about

  • What is a color palette
  • Find your base colors
  • Create a color builder

A wrongly created palette can get in the way of the work and not allow you to realize all the necessary needs of a project resulting of a loss in time and money.

A thoughtfully chosen color palette allows designers to communicate specific feelings or moods that align with the brand or the purpose of the design.

It can not be understated, the color palette is a fundamental aspect of design that goes beyond aesthetics. It plays a key role in branding, communication, usability, and overall user experience.

This is a great article for old and new users alike.

Let us know what you think in the comments.