ARTICLE SUMMARY: As time goes on and your business progresses at some point you ask yourself the big question, is it time to rebrand or stay the same?
If your answer is to rebrand, depending on the changes your company has gone through since it’s beginning you now have to decide to what extent you want do revamp your image. A brand refresh or a full rebrand, could be a tough call.
In her article “IS REBRANDING REALLY WORTH THE COST?” Brooke Bader dives in and takes a look at why you would do one or the other. To help you with this decision Brooke Bader gives you an assist with some questions to consider in an effort to help you, questions like
- What are your top business goals?
- What problems are you trying to solve?
- How many sub-brands, if any, do you have?
- How competitive is your industry?
The answer to these and the other questions will determine the extent of the rebranding you may need.
The other issue Brooke Bader talks about is the cost, she emphases that “Any conversation about the cost of rebranding should begin with the reminder that at the end of the day, rebranding is not a cost, but an investment. And it’s one that, if done properly, will yield exponential returns over the life of your business.”
For Designers this article provides a good list of items to discuss with your clients or perspective clients to help decide the best course of action to enhance their position in the global market place.
Let us know what you think in the comments.