ARTICLE SUMMARY: This article is a good explanation of what CRO (CONVERSION RATE OPTIMIZATION) is and how to test and enhance your design with adjustments to your design that your visitors will respond favorably too.

Renee Fleck presents us with a list of topics to help us in our quest for a more effective design. Some of the topics covered in this article are

  • What the heck is CRO?
  • Is doing CRO worthwhile?
  • What should I test?

This article instructs you how to run a CRO experiment step by step to help you learn what visitors respond to best and ultimately get more people to convert on your site.

Also provided are a list of tools to help you achieve that goal for both you and your clients.

Let us know what you think in the comments.