ARTICLE SUMMARY: This article is a good explanation of what CRO (CONVERSION RATE OPTIMIZATION) is and how to test and enhance your design with adjustments to your design that your visitors will respond favorably too.
- What the heck is CRO?
- Is doing CRO worthwhile?
- What should I test?
This article instructs you how to run a CRO experiment step by step to help you learn what visitors respond to best and ultimately get more people to convert on your site.
Also provided are a list of tools to help you achieve that goal for both you and your clients.
Let us know what you think in the comments.