ARTICLE SUMMERY: “IS THIS OLIVE OIL FAKE? IBM WILL LET YOU CHECK USING BLOCKCHAIN” is more about how companies are keeping their brands authentic using blockchain to back up their claim.

More and more companies are using blockchain for this purpose and finding success. Sean Captain covers how blockchain has the ability to track a product from start to finish providing,

  • Detailed documentation
  • Supports product legitimacy
  • Building trust in a product or company
  • “Book keeping” that can not be compromised

Sean Captain concludes his article by stating “Using blockchain to document the steps in producing, testing, and shipping olive oil, or any other product, helps support its legitimacy. For a food product that’s faced so many problems with low quality and counterfeiting, it’s an extra step toward trust.”

We are interested in what you think, let us know in the comments.