ARTICLE SUMMARY: Design is a tricky business, especially when it comes to innovations and people love innovation, to a point.

JAKOB’S LAW REVISITED” looks at why too much innovation in design may not be such a good thing even in today’s world where innovations seem to be coming at us at a pace we’ve never seen before.

People are creatures of habit, when designing designers need to take a few things into consideration, things like

  • Predictability
  • Design Patterns
  • UX Psychology

As people visit your website they have expectations that can’t be ignored if you want them to stay on your website.

This article is a “how to” to apply innovations to your website without going overboard and making your visitors uncomfortable. There are several key takeaway points here that will help you to innovate in a way that will help keep your visitors and introduce them to something new at a pace they will be comfortable with.

This article is informative and well worth reading, let us know what you think in the comments.