ARTICLE SUMMARY: There is no shortage of startups out there. Over 305 million startups are created every year around the globe, and the majority of them don’t last very long. How intimidating is that.

Building a successful startup involves a myriad of challenges, and branding is a critical aspect that can make or break a business.

There are a lot of challenges to building a successful startup and “Startup Branding Mistakes” takes a look at some of the most common mistakes made and how to avoid them. Some of those mistakes include

  • Inconsistent Messaging
  • Ignoring the Target Audience
  • Poor Visual Identity

Global competition is ferocious and overlooking the attention you should be paying to your branding can not only be costly, but downright catastrophic.

Avoiding these branding mistakes can help set your startup on the right path to building a strong and memorable brand that resonates with your target audience.

This is a great article and a great resource for old and new designers alike.

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