ARTICLE SUMMARY: Steve Jobs, the man, the myth, the legend, when it comes to computers Steve Jobs is one of the most recognizable names in the world. He was much more than an innovator, every article about him since his death reveals another layer of the genius that was Steve Jobs.
His death in October 2011 has left a legacy of innovation that few people will ever achieve.
Steve Jobs was also one of the great marketers of his time. From recognizing the value of Nike’s aspirational marketing and capitalizing on it to his signature “One more thing” when delivering something to the world that they couldn’t live without, even though they had no idea it was missing from their life, no one could captivate an audience like Steve Jobs.
“STEVE JOBS STOLE HIS BEST IDEA EVER FROM NIKE’S BRILLIANT 2-WORD MARKETING STRATEGY” by Jason Aten Is a great look at Steve Jobs marketing prowess that transformed Apple from a company that had mostly made boring beige computers, into the company that would in just a few months introduce the iMac. At the time, the iMac wasn’t the best or most expensive computer you could buy, but it was the most aspirational.
This is a great article on how Apple had lost it’s way and Steve Jobs brought it back to life. through marketing and creative innovation.
This is well worth reading, let us know what you think in the comments.