ARTICLE SUMMARY: In order to succeed in design you need a strategy. Without a strategy in place you run the risk of floundering around and ending up with a subpar result.
In Daniel Birch‘s article “THE 5 PILLARS OF UX STRATEGY” he discusses the strategy you need to set your digital product up for success. The pillars for success are
- Understand your users
- Understand your value
- Know how you solve the problem
- Have a clear vision
- Continuous feedback and iteration
Daniel Birch goes through each step and gives you a clear understanding of what each pillar requires to give you a focused approach to achieve your design goal.
Following Daniel Birch‘s advice will help you understand your market, your customers, your product, and how it solves the most pressing problems for them. It will also make sure you are continually assessing them and improving your digital product experience.
This is a great article for all designers, let us know what you think in the comments.