ARTICLE SUMMARY: Trust in traditional institutions has taken a nose dive in recent years. Does not matter if it’s the government, media, corporations or advertising in general, they all took a the credibility department.

Marketing has been radically changed since the introduction of the internet. People can now shop the world over from the comfort of their living rooms. Reviews are now accessible at the click of a mouse or a swipe of a smart phone

One of the things companies need to realize is that in this digital age people no longer believe what you say, they believe what others have to say about you. If you’re going to survive in the global marketplace your strategy needs to adapt..

The Cloud Marketing Mantra” by Patrick Hanlon helps you understand how marketing has changed in the global economy and how to handle it. Some of his suggestions are helping you realize that

  • It is more important to retain customers then go after new ones
  • You need to be authentic
  • If you must advertise

You to need find out why your repeat customers choose your product or service over all the others and exploit that. You need to know what motivates their loyalty, what holds and keeps them coming back for more..

In this day and age there is no better advertising than word of mouth. To keep those people you need to give them that feeling like they belong with you , informed, inspired and happy to talk about you online to anyone who will listen. Good reviews go a long way, especially online.

This is a great article and well worth reading.

Let us know what you think in the comments.