ARTICLE SUMMARY: Whether you freelance or you work for a company, good client communication can make the difference between a stress free project and repeat business or a short lived contentious client relationship leading to unnecessary and excessive stress.
In “THE GRAPHIC DESIGNER’S GUIDE TO DECODING CLIENT FEEDBACK” Renee Fleck covers some of the issues that you will face with your clients and provides you with recommendations on how to navigate some of these tricky situations, situations like
- “This looks great, except…”
- The micromanaging client
- “This isn’t really our style…”
It does not matter how long you have been in the business, you’re going to come across these situations sooner or later and this article will help you deal with it in a professional manner. The goal is to educate your client and to keep from ruffling their feathers in the process.
She concludes the article by telling us “It’s important to ask for feedback from clients, but it’s also important to educate them about the kinds of feedback that are useful. Giving clients specific things to offer opinions on, as well as guidelines for what kind of information is useful, can make the entire process easier.”
If you are just staring out in the business this article is for you. Let us know what you think in the comments.