ARTICLE SUMMERY: Lexie Lu knows that the longer you design the more some actions becomes second nature. The competition to get the attention of your target audience is no small task.

In her article “WEBSITE ELEMENTS YOU SHOULDN’T OVERLOOKLexie discusses while it is a good idea to try new approaches to getting that attention, designers should not forget some of the basics that web surfers have gotten used to. Things like

  • Predictable Navigation
  • A Custom 404 Page
  • Negative Space
  • High-Functioning Footers

Are just a few items in this article.

Lexie Lu concludes the article by stating “Even when you update the site, you should not change the basic underlying structure of navigation and other important website elements.”

Let us know what you think in the comments.