ARTICLE SUMMARY: As designers we know less is more, the less clutter on our site the less distraction there is when viewing our product or service and all pertinent information that goes with it.

“WHAT DOES SIMPLICITY REALLY MEAN FOR PRODUCT DESIGN?” is a look at why we need to simplify our design. Vida Zhang tells us that

  • Simply designed UIs are more aesthetic, which means your product will be more pleasant to use.
  • With a simpler interface, the user has less to process (aka “reduced cognitive load”).

Vida Zhang then follows up with suggestions on how to achieve simplicity in your design. Some of the things we should do are

  • Minimize number of visual styles
  • Simplify information

To help you visualize and understand what she is talking about Vida has included some great before and after examples that help show you what she is talking about.

This is a great article and well worth reading, Let us know what you think in the comments.