ARTICLE SUMMARY: Logos are one of the most important visual parts of brand and should never be taken lightly.
Logos are the face of your company or product, most often the first thing seen when going into the store or on a website. They have instant brand recognition and carry the reputation that is associated with that brand.
“Why are so few logos hitting the ‘gold standard’ in 2023?” by Joseph Foley is a look at the market research that indicates that today’s logos leave a lot to be desired and the reasons why. Some of those reasons include
- Over simplification
- Personality before trends
- Following fashion
Whether in the local store or global marketplace designers need a logo design that is unique, distinctive, and eye-catching in order to stand out from the competition and be noticed.
When looking at this study and considering how many logos are lackluster it’s time for designers to re-evaluate how they design their logos.
Designers need to research what made the most successful logos stand out, what was it that contributed to their longevity and how they kept up their reputation. We need to compare our creation to those successful brands and note similarities and differences in an effort to improve on our logo designs.
This is a great article with a lot of insight and a good read for new and seasoned designers alike.
Let us know what you think in the comments.