ARTICLE SUMMARY: We love type, there’s no denying it. It does not matter if you’re a designer, bus driver or bar tender, typography has a pervasive influence on our lives and its impact goes beyond the conscious awareness of many people.

Maybe it’s the art and technique of arranging type to make the written language legible, readable, and visually appealing. Maybe it’s the many fonts that are easily available to dress up any letter or document to give it some pizzazz that keeps us captivated.

No matter what it is, in Peter Cho‘s article “Why are we so fascinated by letters?” he looks at what the attraction is and why we feel the way we do about type in general, he talks about

  • Why letters draw us in
  • Our rationalizing the alphabet
  • Why type design is a paradox

The fascination with letters and the written language is deeply ingrained in human culture and cognition. The written word has been a cornerstone of human civilization, shaping the way we think, communicate, and record our collective experiences.

In essence, typography is a blend of art and science, combining aesthetic sensibilities with practical considerations. It gives us the ability to shape perception and convey meaning. It contributes to the overall design experience making typography a captivating and essential element in visual communication.

This is a great article for all designers and type aficionados alike.

Let us know what you think in the comments.