ARTICLE SUMMARY: There are people who down through history have been studied for their thought processes, their ideas, their strategies and their leadership in their respective fields. For the military you have the likes of Alexander the Great, Napoleon and Dwight D. Eisenhower. For philosophers there’s Plato, Confucius and Alice O’Connor, and for graphic and product design we have Otl Aicher, Massimo Vignelli and Steve Jobs.

Although he died on October 5, 2011 Steve Jobs is still one of the most studied designers of today. Each new article that features him is another look at what made Steve Jobs one of the most admired people in the design, computer and marketing world today.

Why the word “impute” fascinated Steve Jobs” is another look into Steve Jobs’ thought process, his guiding design and marketing principles and the commitment he demonstrated to those principles.

This is a great insight into the Apple Marketing Philosophy of Steve Jobs that helped put Apple back on the map. His focus centered on three guiding principles

  • Empathy
  • Focus
  • Impute

This article also talks a little about the influence his father had on him that helped shape his opinion on beauty and to what extent you should consider beauty when you are creating it.

The article concludes with “Steve reminds us that you have to really care and be passionate about the beauty of design and that the design includes the hidden things, the small things — the details.  We need to see life through the eyes of Steve Jobs more often and ask what is this signalling to me? How can I make it more user-friendly?

This is another layer of Steve Jobs that guides and inspires us to be better designers.

Let us know what you think in the comments.