ARTICLE SUMMARY: When you think about it, branding is more than just coming up with logo or a catch phrase for your product or service.

Most people don’t have a clue what goes into creating a successful brand. All they see is an ad on a website, television or magazine and they are either compelled to investigate further or move on.

“14 Benefits Of Building Strong Brands” by  Derrick Daye is not just a look at the up side of a strong brand, it’s also a guide how to achieve a strong brand. He looks at

  • The Elements Of Brand
  • Developing A Brand Strategy
  • The Importance Of Brand Strategy

As brand strategists and designers it is important that we know how to define, develop and manage a brand that will help our clients products and services stand out in the global marketplace.

Some of the byproducts of a strong brand are

  • Increased revenue
  • Higher prices
  • Increased stock price and shareholder value

And that’s just the beginning.

Whether your a new or seasoned strategist or designer this is a great article and well worth reading.

Let us know what you think in the comments.