ARTICLE SUMMARY: When you think about it, branding is more than just coming up with logo or a catch phrase for your product or service.
Most people don’t have a clue what goes into creating a successful brand. All they see is an ad on a website, television or magazine and they are either compelled to investigate further or move on.
- The Elements Of Brand
- Developing A Brand Strategy
- The Importance Of Brand Strategy
As brand strategists and designers it is important that we know how to define, develop and manage a brand that will help our clients products and services stand out in the global marketplace.
Some of the byproducts of a strong brand are
- Increased revenue
- Higher prices
- Increased stock price and shareholder value
And that’s just the beginning.
Whether your a new or seasoned strategist or designer this is a great article and well worth reading.
Let us know what you think in the comments.