ARTICLE SUMMERY: In this digital age with computers, smart phones and a host of easy to use digital editing programs, making videos is affordable and easier than ever.

In his article “4 Ellements of a Successful Promotional Video“, Will Morris instructs us on what it takes to make a video that people will pay attention to and promote your brand. Actions to pay attention to include,

  • Make Sure Content is Concise and Gets to the Point
  • That You Have a Clearly Defined Target Audience
  • Your Product’s Benefits to the Viewer Are Highlighted
  • The Video Frames Your Product Through a Story

Will Morris says “making a video will promote your brand, help increase sales, and help lift your small business out of obscurity.”, after all, that is the goal in any marketing strategy.

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