Author: Siobhan Ford

Stealing like an artist — design heuristics in creative ideation

Posted by Siobhan Ford | Jul 7, 2022 | Creativity, Design, DesignPsychology, Inspiration, Resource, User Interface and Experience Design |

ARTICLE SUMMARY: How many of us one day wake up and all of a sudden out of nowhere we are facing...

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The Critical Link Between Brands And Feelings

Posted by Siobhan Ford | Jun 9, 2022 | Brand Strategy, Branding, BrandPsychology, Marketing |

ARICLE SUMMARY: It’s amazing the things that people remember about other people, even more...

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The Digital Ethics Compass

Posted by Siobhan Ford | Jun 7, 2022 | Design, Resource, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: We live in a scary age where “knowledge is power” has never been...

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3 Drivers Of Brand Choice

Posted by Siobhan Ford | May 18, 2022 | Brand Strategy, Branding, BrandPsychology, DesignPsychology, Marketing |

ARTICLE SUMMARY: Consumers look to purchase products and brands that are relevant to their needs....

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Better Design with UX Rules, and Psychological Research You Need to Know

Posted by Siobhan Ford | May 6, 2022 | Design, DesignPsychology, Development, Marketing, Resource, Web Design |

ARTICLE SUMMARY: When it comes to designing for UX (user experience) there is more to it than...

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