Author: Siobhan Ford

How to Improve Your Communication With Clients

Posted by Siobhan Ford | Mar 3, 2022 | Design, DesignPsychology, Graphic Design, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: OK, you walk into a bakery and step up to the counter to place your order. Just...

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5 Examples of Clever Use of Cognitive Biases in product Design

Posted by Siobhan Ford | Feb 23, 2022 | Design, DesignPsychology, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: When it comes to design “Cognitive Biases” can be a powerful tool. In...

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Do We Really Need to Follow Design Trends?

Posted by Siobhan Ford | Feb 11, 2022 | Creativity, Design, Visual Design, Web Design |

ARTICLE SUMMARY: Designers love to complain about ‘superficial’ design trends. Let’s face...

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Why Brand Strategy Is Important

Posted by Siobhan Ford | Feb 2, 2022 | Brand Strategy, Branding, BrandPsychology, Marketing |

ARTICLE SUMMARY: As designers we talk about the brand strategy and how important it is to have...

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Color Psychology Quick Reference Cards

Posted by Siobhan Ford | Jan 17, 2022 | Color Theory, Design, Graphic Design, Resource, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: Why is color in design so important? The proper use and understanding of color...

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