Author: Siobhan Ford

The Psychological Power of Nostalgia in Burger King’s Throwback Logo

Posted by Siobhan Ford | Jan 29, 2021 | Brand Strategy, BrandPsychology, Design, Graphic Design, History, Illustration, Marketing, Visual Design, Web Design |

ARTICLE SUMMARY: There is a lot to be said about nostalgia these days, especially when it comes to...

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The Web Designer’s Guide to Conversion Rate Optimization (and why it matters)

Posted by Siobhan Ford | Jan 13, 2021 | Advertising, Analytics, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: This article is a good explanation of what CRO (CONVERSION RATE OPTIMIZATION) is...

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Why Visuals Are the Most Powerful Way to Sell Anything

Posted by Siobhan Ford | Jan 7, 2021 | Advertising, Brand Strategy, BrandPsychology, Graphic Design, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: You heard it a thousand times growing up, “A picture is worth a thousand...

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How To Elevate Your Creativity And Sharpen Your Focus In 60 Seconds

Posted by Siobhan Ford | Dec 11, 2020 | Design, Development, Graphic Design, Inspiration, Resource, Web Design |

ARTICLE SUMMARY: There is nothing worse than sitting down to tackle a project and finding your all...

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Preserving endangered languages with Noto fonts

Posted by Siobhan Ford | Dec 7, 2020 | Design, Design Thinking, History, Tech, Typography, User Interface and Experience Design |

ARTICLE SUMMARY: There are around 6000 languages in the world today are in danger of being lost...

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