Author: Siobhan Ford

8 EASY WAYS TO IMPROVE YOUR WEBSITE TYPOGRAPHY IN UNDER 30 MINUTES

Posted by Siobhan Ford | Feb 22, 2021 | Design, Graphic Design, Typography, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: For designers typography is one of the things at the top of the list that impacts...

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7 Tech Trends in 2021 That Web Designers Need to Understand (And Why)

Posted by Siobhan Ford | Feb 10, 2021 | Artificial Intelligence, AugmentedReality, Design, Internet of Things, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: Plato said “necessity is the mother of invention.” and living during...

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The Psychological Power of Nostalgia in Burger King’s Throwback Logo

Posted by Siobhan Ford | Jan 29, 2021 | Brand Strategy, BrandPsychology, Design, Graphic Design, History, Illustration, Marketing, Visual Design, Web Design |

ARTICLE SUMMARY: There is a lot to be said about nostalgia these days, especially when it comes to...

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The Web Designer’s Guide to Conversion Rate Optimization (and why it matters)

Posted by Siobhan Ford | Jan 13, 2021 | Advertising, Analytics, Marketing, User Interface and Experience Design, Web Design |

ARTICLE SUMMARY: This article is a good explanation of what CRO (CONVERSION RATE OPTIMIZATION) is...

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Why Visuals Are the Most Powerful Way to Sell Anything

Posted by Siobhan Ford | Jan 7, 2021 | Advertising, Brand Strategy, BrandPsychology, Graphic Design, Marketing, User Interface and Experience Design, Visual Design, Web Design |

ARTICLE SUMMARY: You heard it a thousand times growing up, “A picture is worth a thousand...

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