ARTICLE SUMMARY: As a designer, whether it’s your’s or your client’s website selling a product or service one of the top goals is to build a relationship with your customers. Good relationships lead to repeat business. To do this you have to look at the relationships you have with your customers across individual, episodic experiences.
“BUILDING CONNECTED CUSTOMER RELATIONSHIPS” by Nicolaj Siggelkow gives you the steps you need to take to help you develop those deeper relationships with your customers that every business needs, some of those steps include
- You need to diagnose the customer experiences that your firm currently provides
- You have to look at the relationships you have with your customers across individual, episodic experiences.
- You need to turn the findings of your diagnosis into new ideas for creating connected relationships
Like the relationships built with the mom and pop shops in your neighborhood the relationships you build online will help sustain you in the global marketplace. This article will help you analyze your customer experiences and form a strategy to help enhance your customer relationships that help drive your business.
This is well worth the read, let us know what you think in the comments.