ARTICLE SUMMARY: To be a successful designer in todays world you need to be aware of the different types of psychology at your disposal when marketing your products or services, especially online.

PSYCHOLOGICAL PRINCIPLES FOR EVERY PRODUCT DESIGNER” is a deep dive into the different types of psychology that you as a designer can employ with great success when applied correctly in any design. A few of the principles discussed in this article are

  • Anchoring Bias
  • Survivorship Bias
  • The Curse of Knowledge

There are also some key takeaways listed here to help shed more light on the workings of these principles. This is a great resource and another tool designers should have in their tool box and have at the ready.

Let us know what you think in the comments.