ARTICLE SUMMARY: It is believed that writer and philosopher George Santayana originally wrote, “Those who cannot remember the past are condemned to repeat it.”, sometimes that’s not always a bad thing.

Take the 1930s, the economic challenges of the Great Depression, the start of WWII and the general feeling of unease in the world. To say it was an unhappy time is an understatement.

In the face of adversity and rising to the challenge, designers had made the 30s a golden age of advertising with a creativity that made ads mini works of art in a surge of innovation and resilience. They captured the anxieties and aspirations of a nation grappling with economic hardship and yearning for a brighter future.

The best adverts of the 1930s: what we can learn from vintage advertising” by Tom May looks at the ads of that time period and discusses how and what made them special. A few of the ads discussed are

  • Guenness
  • Bovril
  • Cadillac

These ads are a lesson in emotional appeal and storytelling, delivered with a simplicity in design and a message intended to build trust and credibility to hurting consumers.

There are timeless lessons that can still be gleaned from vintage advertising that will still inspire modern marketers to create impactful and memorable campaigns.

There is a lot that can be learned from an article like this.

Let us know what you think in the comments.