ARTICLE SUMMARY: As a graphic designer you know sooner or later you’re going to be asked to create a logo. As designers we live for the chance to show off our design talent and create something memorable.
There is a lot of forethought and planning that goes into creating logos, but sometimes if your not careful things can still go awry.
“The 3 Most Common Logo Design Mistakes (and How to Fix Them)” by Erik D. Kennedy is a lesson in logo creation and what not to do, things like
- Don’t pick the most obvious symbol
- Don’t pick the most obvious color
- Don’t make the logo too detailed for a website header
Anybody can create a run of the mill logo, but a true creative knows the goal is to create a logo that will stand out from the thousands are out there now.
In this article Erik takes the time to explain how these mistakes can affect you design and what to do to avoid them. What’s also nice about this article is he provides examples to visually help you understand better what he is talking about.
This is a great article for new and seasoned designers alike and well worth the read.
Let us know what you think in the comments.