ARTICLE SUMMERY: It’s that time of the season when politics and elections overshadow just about everything going on in the world today.

While the arguments on who is the better candidate and what issues are really important to us, one thing is clear, design plays a more important role in campaigns than people realize.

WHAT IS THE BEST POLITICAL BRANDING OF ALL TIME? EXPERTS WEIGH IN” is a look at previous campaign designs and analyzed by Susan Merriam and Ben Ostrower to show us what made the campaign designs so influential and what designs failed and why.

This article is interesting as well as insightful and worth reading. Let us know what you think in the comments.