ARTICLE SUMMARY: When designing a new website designers focus on the aesthetics and functionality of the site and usually making content the responsibility of the client. A few of the reasons to consider NOT doing that is
- Usually comes in to late
- Comes in in the wrong format
- And is of poor quality
While clients are amazing in many ways writing persuasive and informative content is not one of them. “WHY CONTENT IS SUCH A FUNDAMENTAL PART OF THE WEB DESIGN PROCESS” written by Matt Saunders gives you a look into the difference between design and content and why we should start with content. Matt Saunders also discusses strategies for acquiring quality content that will compliment your design, things like
- RUN A CONTENT WORKSHOP WITH YOUR CLIENT
- PARTNER WITH A COPYWRITER AHEAD OF TIME
- WHAT TO DO IF YOUR CLIENT CANNOT AFFORD COPYWRITING
No matter how good the design is if the content is lacking visitors to your website won’t be there for long. As Matt Saunders says “the bottom line? Professionally written content will drive a higher return on the overall investment.”
The other nice thing about this article is that it also contains links to resources to help facilitate the content process.
The uncomfortable fact of the matter is that content is the thing you’re designing and this article is a good road map on how to handle that process.
Let us know what you think in the comments.