Customer as competitive advantage
ARTICLE: It seems designers are falling into a rut. We are doing the same type of research as our...
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Tag: Analytics
Product Metrics for Designers
ARTICLE SUMMARY: Product metrics are crucial for designers because they provide a data-driven...
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How Data-Informed Design can help you navigate these turbulent times
ARTICLE SUMMARY: With looming fears for the future of design due to issues like economic...
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UX Benchmarking: How to measure product success?
ARTICLE SUMMARY: When it comes to digital products you need to be able to figure out whether your...
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A Beginner’s Guide to Keyword Mapping
ARTICLE SUMMARY: If your branching out into a new area of expertise, launching a brand or auditing...
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Setting and Calculating a Web Performance Budget
ARTICLE SUMMARY: When it comes to designing websites there is a lot you have to consider in order...
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6 UI design mistakes that are killing your conversion rates
ARTICLE SUMMARY: Thanks to computers and the internet the world is getting smaller day by day....
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Outrank Your Competitors Using Keyword Gap Analysis
ARTICLE SUMMARY: When it comes to online marketing your goal is to optimize your SEO to outrank...
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A Primer on SEO Techniques: The Good, The Bad, and The Ugly
ARTICLE SUMMARY: The importance of your website SEO can not be understated. Like most things of...
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Are you measuring customer value?
ARTICLE SUMMARY: A lot has been said lately about customer value and how important it is to be...
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Usability testing: your 101 introduction
ARTICLE SUMMARY: You have a new client who is spending big bucks for your branding services and a...
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Realizing Business Goals With Brand Equity Research
ARTICLE SUMMARY: How your brand is perceived and knowing what your customers want will help you...
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