Customer as competitive advantage
ARTICLE: It seems designers are falling into a rut. We are doing the same type of research as our...
Read More
Category: Advertising
How to explain branding to business folk
ARTICLE SUMMERY: When someone mentions branding what comes to mind? Well, depending on who you...
Read More
How the meaning of colour varies per culture
ARTICLE SUMMARY: The effects of color on the population at large is not lost on designers. Colors...
Read More
From UX to Growth Design: 5 principles to multiply your value
ARTICLE SUMMARY: As design evolves to Growth Design designers need to evolve with it or risk being...
Read More
The Cloud Marketing Mantra
ARTICLE SUMMARY: Trust in traditional institutions has taken a nose dive in recent years. Does not...
Read More
The End of Brands As We Know Them
ARTICLE SUMMARY: Right now one of the hottest topics on the face of the earth is Artificial...
Read More
Three Ways AI Is Changing Consumer Engagement
ARTICLE SUMMARY: AI is a hot topic these days. It is changing the way we look at things and is...
Read More
5 Marketing Tactics Used By Cult Leaders
ARTICLE SUMMARY: Whether we like it or not cults have been around for ages and will be here long...
Read More
Branding’s 7 Best Tools
ARTICLE SUMMARY: Branding today is a far cry from what it used to be even five years ago....
Read More
12 Principles For Building Successful Brands
ARTICLE SUMMARY: When it comes to building a brand there are a lot of people out there who think...
Read More
The Basics of Branding
ARTICLE SUMMARY: As of late it seems there are websites popping up that will help you create your...
Read More
7 Actions for Increasing Trustworthy Brand Value
ARTICLE SUMMARY: Marketing is about creating value, value for customers, for employees, for...
Read More